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Road to Ironman: Find Meaning and Joy
A triathlon is no longer a race for me because where and when I finish no longer matters. Two things motivate me— my commitment and...
Alex Cooper
Sep 18, 2023

Road to Ironman 9-11: Move Forward
Sometimes we don't get to choose our destiny; our destiny chooses us. 9-11 was such a day.
Alex Cooper
Sep 20, 2022

Road to Ironman 9-11: Race Report on a Special and Especially Wet Day.
If ten Ironman starts and finishes teach you anything, expect the unexpected. More to the point, I have learned to control what I can and...
Alex Cooper
Sep 1, 2022


Road to Ironman 9-11: What is Your Finish Line?
Every week between 9-11, I will drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship.
Alex Cooper
Aug 9, 2022


Road to Ironman 9-11: Go Slow to Go Fast
This week's theme is all about going slow. You can't be an Ironman or a great CEO if you always keep your foot on the gas. Recovery is a...
Alex Cooper
Aug 9, 2022

MindsetCEO Blog: Reflections at 60, Why I like the number zero.
Certainly, once you hit this point in your life, it is natural to sit back, relax and think more about the past than the future. I have...
Alex Cooper
Apr 8, 2022


MindsetCEO Blog: How to Keep Your New Years Resolutions
Forget popular wisdom. If you want to make life-changing behavioral changes then "GO BIG OR GO HOME." That is my best advice to inspire you
Alex Cooper
Jan 3, 2022

MindsetCEO Blog: Where Were You on 9-11?
Where were you on 9-11? The answer is easy, nobody can forget. We all know where we were on that fateful day. I was running down forty...
Alex Cooper
Sep 9, 2021

MindsetCEO Blog: How Do You Get to Lake Placid!
Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition...
Alex Cooper
Jul 21, 2021


MindsetCEO Blog: Don't Buy Cars or Send Contracts on Fridays
This is Alex Cooper. Welcome to The MindsetCEO. The MindsetCEO is my practiced and proven coaching model for setting and achieving...
Alex Cooper
May 5, 2021
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