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Road to Ironman: Find Meaning and Joy
A triathlon is no longer a race for me because where and when I finish no longer matters. Two things motivate me— my commitment and...
Alex Cooper
Sep 18, 2023

Zen and the Art of Helicopter Maintenance: Heli Skiing in British Columbia
Heli-skiing in the Canadian Rockies was a great experience and has taught me some great life lessons.
Alex Cooper
Feb 13, 2023

Road to Ironman 9-11: Move Forward
Sometimes we don't get to choose our destiny; our destiny chooses us. 9-11 was such a day.
Alex Cooper
Sep 20, 2022

Road to Ironman 9-11: It's All About Balance
Triathlon is all about balance. There are three sports; swimming, biking and running. Balance is also the key to life. How do you balance...
Alex Cooper
Aug 23, 2022


Road to Ironman 9-11: Finding the Right Mindset
Mindset is the key to everything. Your mental outlook is your attitude. It will determine your success in endurance sports,...
Alex Cooper
Aug 16, 2022


Road to Ironman 9-11: What is Your Finish Line?
Every week between 9-11, I will drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship.
Alex Cooper
Aug 9, 2022


Road to Ironman 9-11: Go Slow to Go Fast
This week's theme is all about going slow. You can't be an Ironman or a great CEO if you always keep your foot on the gas. Recovery is a...
Alex Cooper
Aug 9, 2022

MindsetCEO Blog: Reflections at 60, Why I like the number zero.
Certainly, once you hit this point in your life, it is natural to sit back, relax and think more about the past than the future. I have...
Alex Cooper
Apr 8, 2022

MindsetCEO Blog: Lake Placid Ironman. 938 Minutes in the Moment. The Best Path to Success.
How do you stay in the moment? If the moment is only a minute, can you close your eyes and mind and focus on nothing. Can you block all the
Alex Cooper
Aug 2, 2021

MindsetCEO Blog: How Do You Get to Lake Placid!
Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition...
Alex Cooper
Jul 21, 2021
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