A triathlon is no longer a race for me because where and when I finish no longer matters. Two things motivate me— my commitment and...

Sometimes we don't get to choose our destiny; our destiny chooses us. 9-11 was such a day.

If ten Ironman starts and finishes teach you anything, expect the unexpected. More to the point, I have learned to control what I can and...

Mindset is the key to everything. Your mental outlook is your attitude. It will determine your success in endurance sports,...

Every week between 9-11, I will drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship.

This week's theme is all about going slow. You can't be an Ironman or a great CEO if you always keep your foot on the gas. Recovery is a...

Certainly, once you hit this point in your life, it is natural to sit back, relax and think more about the past than the future. I have...

Forget popular wisdom. If you want to make life-changing behavioral changes then "GO BIG OR GO HOME." That is my best advice to inspire you

Where were you on 9-11? The answer is easy, nobody can forget. We all know where we were on that fateful day. I was running down forty...

The digital age has compressed time. The internet, smartphones, and cable 24 hours news cycles have driven us to think that more is...

How do you stay in the moment? If the moment is only a minute, can you close your eyes and mind and focus on nothing. Can you block all the

Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition...

This is Alex Cooper. Welcome to The MindsetCEO. The MindsetCEO is my practiced and proven coaching model for setting and achieving...